Communication Plan

Mission statement:

The overall objective for the THING Project is

  • to exchange knowledge, specify, develop and test new and improved services for sustainable management and business development at the Northern European Thing sites. The Project results should also contribute to a future nomination process of a serial inscription on the UNESCO World Heritage List of the North Atlantic Thing sites.


The approach to implement the activities of the THING Project is based on iteration of key activities organised by 4 Work packages (WP):

  • WP1. Management and coordination
  • WP2. Communication and dissemination
  • WP3. Analysis of good practices and specifications of new service models
  • WP4. Pilot test web2.0 inter-regional co-production and co-profiling of services

WP 1 and 2 will run during all phases of the THING Project and will monitor, evaluate and make strategic decisions, provide feedback to all partners at regular intervals and provide dissemination of approaches, interim results and final results both at regional, national and international level.

WP 3 will document the potential of sustainable service development at the Thing Sites and further develop the service models and the set of identified good practices based on surveys, analysis, study trips and inter-regional seminars.

WP 4 will pilot test an inter-regional Internet web 2.0 platforms to enable people and ideas to come together both within and across the Thing site regions.

The THING Project will not develop any new technologies as such. These already exists through the Internet services like YouTube, MySpace, Flickr, wikies, blogs, forums and related social networking services.  WP 4 will specify the relevant mix of services, set up an inter-regional internet web2.0 test interface to the services, provide content from the results developed and transferred in WP 3 and then stimulate and test mobilisation and networking between the interested end-users, the regional and international mentors, the other regional and international knowledge providers including the regional authorities and regional development agencies.

Partners who are not responsible for Work Packages will appoint a Partner Contact Person, ensuring the implementation of specific works tasks and activity.

The partners in the project are:

  • Sogn og Fjordane County Council Norway
  • Gulen Municipality Norway
  • Thingvellir national park Iceland
  • Shetland Amenity Trust, Shetland
  • Orkney College, Scotland
  • The Highland Council, Scotland
  • Kunningarstovan, Faroe Islands
  • Manx National Heritage, United Kingdom

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