The big showstopper for tourists using their phones abroad are the roaming fees that telecompanies apply. Even if the EU has done some work on this, this is still a big issue. The problem for the thing sites is twofold:
- Users will hesitate using the web browser (data) due to high cost
- It is impossible for us to communicate what the costs will be for the end user (they will vary a lot)
Size matters. To keep charges low, it is important to keep the amount of data traffic as low as possible for the end users. Never link your code directly to (big) pictures, sound or video, (unless you have WIFI) but present your content as text and add multimedia as additional information from there.
We recommend you set up an (outdoor) WIFI hotspot at your site to provide visitors with free internet. Take a look at the following providers for affordable alternatives: