Step 2: Create content

  • Organize your content: A good text should have a heading, teaser, and a body with subheadings, just like an ordinary Internet text. Don't forget to provide useful links at the bottom
  • Text first: Multimedia is nice (e.g. video, sound), but think about it as additional information linked from your text
  • Refer to what people can see: You know exactly where your user is standing. Use it! ("You are now standing in front the right you can see a...")
  • Not too short: Our user has just scanned a QR code. By doing that, we know she is interested. Don't underestimate her by providing just a few sentences. Give her the full story and include links to even more
  • Not too long: 500 words is a long text on a phone. But: If you break your content into sections with subheadings, you will get away with even more
  • Respect your user: They have no idea what's behind your URL, but are paying to receive your data. Don't throw a video or a big picture at them. Keep it text only
  • Add value: Do not copy and paste text from your regular signs (if you have text-signs) into the QR guide service. This will be just annoying for your users. Add value by providing additional information beyond the 100 words you have put on your signs