Improve knowledge of the Thing sites by means of joint marketing and information initiatives.
Increased demand for activities closely associated with the Thing sites and fact based and themed travel. Better educated and more widely travelled tourists mean an increased demand for destinations where there is a link between experiences and learning.
DFDS Seaways and Smyril Line operate routes between the Nordic countries, and Smyril Line now has a Viking cruise in its portfolio. This opens the way for possible collaboration on new and sustainable products based on the same concept. In addition, there are direct air connections between some of the countries.
The THING Project Tourism and Marketing Strategy developed a range of techniques to:
One of the THING Project’s specified activities was to identify and document judicious site management guidelines, including conservation and care, visitor management for the long term benefit of the site, business opportunities and sustainable heritage tourism through increased collaboration between national tourism gateways and the local thing sites. Although each site is unique, they share many of the same concerns and challenges, and valuable insights can be gained through exchanging knowledge and site management strategies.