Step 1: Pick your POIs

The goal of your QR-guide is to make context to something your visitors can see or don't see. Your content should be specific and relate directly to the spot your visitor is at. This is the difference between an encyclopedic text (like on wikipedia.org) and your QR-guide-text.

A text like "The history of the Thingsite" is problably too general to fit into this kind of service. You have to tell your story through your landmarks and objects

How your landing pages should work

  • Your landing pages must be optimized for mobile phones and provide content at lowest possible data rate (a minimum of graphics)
  • Automatic language detection is recommended
  • If you use subheadings, your sections should expand (and collapse) by click (touch) to make longer text more user friendly.

Tip: If you publish your content on wikipedia.org and use the qrpedia.org add-on, you will get mobile optimization and language detection out of the box.

How do I proceed?

To set up a QR-guide is in fact dead simple. The trickiest part is to create and adapt the content (content is still king). Here is a list of processes you have to walk through:

  1. Pick/identify your Points Of Interest (POI)
  2. Create content (text) for each POI
  3. Translate your content
  4. Publish your content
  5. Generate a QR-code
  6. Put up your signs

What's in it for us?

  • We can provide a guiding service for pop-in users at any given time - in their own language
  • We can provide information about your POIs* beyond your regular signs
  • We can change/keep your information up to date without replacing signs
  • We can add new translations at any time
  • We can promote our community services at thingsites.com
  • We are increasing value for your visitors by adding new services
  • Presumably we are adding area awareness

Guidelines for QR-services

Our thing sites are loaded with history. To mediate this knowledge to visitors, we can put up signs and provide "real-life" guiding to the public. A QR-guide does not replace these methods, but can add extra value to certain user groups. Done the right way, it is also a way to connect with visitors (community building), and lead them to explore and learn more.


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